L01: What is Leadership Communication?

This chapter talked about the leadership communication which emphasized on establishing a clear purpose developing a communication strategy, analyzing an audience, and ensuring we use the most effective organization structure. In business section, we set the purposes or objectives and find the best way to accomplish them. It's the same meaning to the leadership communication.

 

We have to know what we like to communicate to the audience and determine how best to achieve the successful communication. First, we should have the clear purpose, and then generate the ideas by brainstorming, idea mapping, journalist’s questions and decision tree. The next step is determining the communication strategy. There are many components in the communication strategy framework that we need to consider. Let's begin with the context-what is happening when the messages are received. Then, we focus on purpose, message, medium/forum-the best channel for message delivery, spokesperson-the proper person to deliver the message and timing matter, audience, and feedback. Analyzing the audience is significant to determine how we can approach and shape the messages.

 

            Whenever we've clarified our purpose, conducted the audience analysis, and created the strategy, we're getting ready to choose the best way containing good organization to present our ideas to the audience by both written and oral. Selecting organizational devices, using the pyramid Principle, and creating a storyboard are the techniques for working out the logical and structured communicate.

 

Question

1. Why Leadership depends on Communication?

Effective leadership is still largely a matter of communication. An effective leader thinks about what he/she says, carefully crafting each utterance of any significance “effective leadership depends on effective communication”.

 

2. How a Positive Ethos is integral to Leadership Communication?

- Is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organization, or a community.

- Uses the full range of communication skills and resources to overcome interferences and to create and deliver messages that guide, direct, motivate, or inspire others to action.

 

3. How differences between leadership and management?

            A very big difference between leadership and management, and often overlooked, is that leadership always involves (leading) a group of people, whereas management need only be concerned with responsibility for things, (for example IT, money, advertising, equipment, promises, etc). Of course many management roles have major people-management responsibilities, but the fact that management does not necessarily include responsibility for people, whereas leadership definitely always includes responsibility for people, is a big difference.

 

            The biggest most fundamental overlap between leadership and management - there are many individual points - is that good leadership always includes responsibility for managing. Lots of the managing duties may be delegated through others, but the leader is responsible for ensuring there is appropriate and effective management for the situation or group concerned.