Thursday, November 29, 2012

L02: Leadership Communication Purpose, Strategy, and Structure



 
 
This chapter basically focuses on how to establish a clear communication purpose, develop your communication strategy, analyze your audiences, and organize written and oral communication effectively.

Strategy composes of two main actions. Firstly, determining the purpose, goals, or vision of what we want to achieve. Secondly developing how is the best to complete the purpose, goals, or visions. Effective leadership communication depends on your thinking and how you can plan strategically, understanding your audience, and structuring your communication with others in many different situations.

Goals to meet of professional communication are to inform, to persuade, to instruct, and to engage. People usually generate ideas by brainstorming, Idea mapping, asking the basic journalistic questions: Who? What? When? Where? Why? How? , and build from the decision tree.

The decision tree is a way to break topic into this part so that you can see how the subtopics relate. In the next section the author giving us some good communication strategy. The first one is using a strategy framework, 2.creating an action plan, 3.Analyzing your audience, 4.expertise, 5.decision making-style, organizational context.

The main point of this chapter focuses on clarifying messages and developing communication strategies, both essential skills for anyone wanting to be a good leadership communication. And the general rule for professional communication is finding our purpose for writing or speaking.

Question
1. Why is Clarify Purpose so important (imperative)?
Because once the employee understands the full purpose of the company, their unit, and then their work, they will have a better understanding of how they can contribute to it. They will have a better understanding of how everything they do impacts the organization as a whole. They will be able to pinpoint ideas that may come about while working on a project or something else and know that by presenting them they are working on the purpose of the organization as a whole. It allows them to have vision and scope beyond just a single project.


2. Why effective communication is important in an organization?
Because it creates mutual understanding environment between the management and employees. Directly, it also helps in increasing the employee's productivity. Clear speech is important so the other person/people can understand what you are saying. If it is written information I believe it should include facts as well as opinions so it is not biased. It should be formal and simple to read. Your audience is the people who will read this so think of how they would see it and work from there. It gives a sense of direction to the workers as they now understand what they are to achieve through good communication staff motivation especially a two way communication ideas from workers who are closer to action it reduces the rate at which workers react to changes.

 
3. How to Communicating Effectively In Conflict?
1. Place yourself on even ground: Do not stand or hover over the other person. This creates a power struggle and pushes the conflict to another level. If they are sitting, you should sit with them.

2. Listen to the other party: Let them say how they feel. Wait until they are completely finished talking before beginning to speak yourself.

3. Speak in a calm voice: Don't yell or make accusations at the other party. Let them know you have heard their point and understand their side.

4. Don't try to finish the argument at all costs: If the person walks out of the room, do not follow them. Allow them to do so and let them return when they are calmer and ready to talk.

5. Don't try to get the last word in: Again, this could lead to a power struggle that may not end. Sometimes, you have to agree to disagree and move on.

6. Use "I" messages: When you're phrasing your concerns, try to start your sentences with "I...". This will make the other person more receptive to your complaints. For instance, instead of saying "You're sloppy and it drives me crazy," try "I feel like messiness is a problem in our relationship."

 

 

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